Retail / Consumer Goods

Idenova develop special approaches in all sectors directly connecting to the end consumer as FMCG, food, beverage, alcoholic beverage, telecommunication.

Product development

  • Idenova works with different stakeholders, from the very first idea to the finished product, creating value added services in each step.
  • Works on all processes for : ‘-idea-concept-design-production-marketing-sales’
  • Sales
    • Value chain
    • Distribution, operational set-up, team building
    • Channel management
    • Adaptation to competition, differentiation


  • Marketing
    • Strategic planning
    • Market entry / Communication strategies
    • Positioning
    • Trade Marketing



Coca-Cola / Atlas Team

Sales organisation for premium brands

as Illy Cafe/Doğadan


Key account management


Store management, Category management