Idenova develop special approaches in all sectors directly connecting to the end consumer as FMCG, food, beverage, alcoholic beverage, telecommunication.
Product development
- Idenova works with different stakeholders, from the very first idea to the finished product, creating value added services in each step.
- Works on all processes for : ‘-idea-concept-design-production-marketing-sales’
- Sales
- Value chain
- Distribution, operational set-up, team building
- Channel management
- Adaptation to competition, differentiation
- Marketing
- Strategic planning
- Market entry / Communication strategies
- Positioning
- Trade Marketing
References
Coca-Cola / Atlas Team
Sales organisation for premium brands
as Illy Cafe/Doğadan
Wrigleys
Key account management
Migros
Store management, Category management